Digital Measurement and Consumer Understanding

Do we really know what our customers think? Do we really know what works? Chris Greenfield, President of Ipsos ASI, explores the subject of measuring campaigns and marketing tactics online and off. Chris will provide a unique view and comparison to metrics across different mediums and methodologies and explore how we should translate these in a true consumer impact context.

This talk will explore the use of digital as a marketing tool and how to fully understand true consumer impact on a brand at different stages of development by offering a look at different testing methodologies, as well as the danger of under or over-evaluating a campaign’s performance.

About SMBOttawa

For those of us interested in social media, it's about finding a community of peers, making connections, learning from and supporting each other. Since 2008, SMBOttawa (Social Media Breakfast Ottawa) has endeavoured to do this by bringing you interesting, entertaining and timely speakers along with lots of real networking time over our (mostly) monthly Breakfasts. Breakfast events are 90 minutes in length, providing an opportunity for attendees to meet each other. To spark conversation, we invite a guest speaker to lead a discussion with a presentation.

Agenda

7:30 AM Arrival, coffee and muffins, networking

8:00 AM Introductions, guest speaker's presentation

8:30 AM Questions

8:40 AM Thank yous, announcements, more networking

9:00 AM We're done! On with your day!

Registration

Registration is presently limited to the Eventbrite online ticketing system and its method of payments only. We welcome last minute registrations however the SMBOttawa organizers cannot accept cash payment at the door.